Wendy’s Serves Up A PR Blunderburger

by Kevin Burton    In the face of a consumer backlash, Wendy’s is trying to talk its way around plans to implement surge pricing.    Wendy’s is the second-largest burger chain in the US, with 6,000 restaurant locations. Last week it announced it would begin fluctuating prices for its food products next year, depending on …

Purple Eyes, Burgers And Fries, To Go

by Kevin Burton    One day years ago a girl working at a Wendy’s counter said to me “Oooo you have such beautiful purple eyes.”     I can’t recall how I responded to that. I seem to remember that we went on for a bit, as a line formed behind me.    We eventually got …