Mark Twain And Hannibal To The Rescue

by Kevin Burton    Thirty-six little hours before we were to set sail for Memphis, my wife Jeannette checked the weather.    And we never set sail for Memphis.    The National Weather Service had issued a flood warning covering Memphis at exactly the same time we had planned to hit town. That sort of …

Wendy’s Serves Up A PR Blunderburger

by Kevin Burton    In the face of a consumer backlash, Wendy’s is trying to talk its way around plans to implement surge pricing.    Wendy’s is the second-largest burger chain in the US, with 6,000 restaurant locations. Last week it announced it would begin fluctuating prices for its food products next year, depending on …