by Kevin Burton Shigeichi Negishi, the inventor of the world’s first commercially-available karaoke machine, has died in Japan at age 100, according to National Public Radio. Never knew the man, but boy has he filled up my Saturday nights. You take a character from Billy Joel’s Piano Man who is“sure that I …
Tag Archives: international business
Hey Marketers, Watch Your Language
by Kevin Burton The good people at http://www.thoughtco.com have poked into some language-barrier marketing stories and discovered some of them are simply not true. The first one burst my bubble. I heard somewhere that Chevrolet had to stop selling Nova cars in Mexico because “no va” in Spanish means, “it doesn’t go.” …
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